​
Client Results
I help education organizations, nonprofits, and related brands better understand and reach homeschool families. Here are a few examples of client work focused on messaging, market insight, and audience-specific content strategy.
​
TEL Education: Building a homeschool-focused content foundation
​
Opportunity
TEL Education wanted to better connect with homeschool families and create a clearer message around its dual-enrollment offerings.
​
What I did
Over an 18-month engagement, I helped build a homeschool-focused messaging and content foundation, including a dedicated landing page, downloadable lead magnet, webinar support, social campaign development, press releases, and blog content tailored to homeschool families exploring dual enrollment and college credit.
​
Outcome
The work gave TEL a clearer homeschool-facing presence and stronger content visibility in both traditional and AI search, helping more families discover the program and better understand its relevance.
​
What this demonstrates
Audience-specific messaging, SEO-informed content strategy, and practical execution for education organizations serving homeschool families.
​
​
Anonymous global nonprofit: Evaluating the homeschool STEM market
Opportunity
A global nonprofit wanted to understand whether its current offerings and messaging aligned with homeschool families looking for STEM-related services.
​
What I did
I sourced 80 homeschool families, built and fielded an original survey, produced a state-of-the-market report, completed a competitive analysis, and provided strategic guidance for more intentional positioning in the homeschool market.
​
Outcome
The project gave the organization first-party audience insight, a clearer view of buyer expectations, and a practical framework for evaluating future strategy in the homeschool segment.
​
What this demonstrates
Original research, competitive analysis, and market-positioning strategy for organizations seeking stronger alignment with homeschool buyers.
​
Need help reaching homeschool families more effectively?
I work with organizations that want clearer messaging, stronger content, and better insight into the homeschool market.
​
​
​
​
​​
Jessyka Coulter, Love to Learn
“She helped me by providing a viewpoint from the homeschooling side as well as by comparing .. what else is out there from other curriculums. I have already started recording my new course even though it's been less than 24 hours since our call, and that feels amazing! It's great to feel confident having a plan I know is going to work thanks to Linsey's guidance."
Russ Pickett, TEL Education
"I love collaborating with Linsey whenever our organization needs guidance & content within the Homeschool space. Linsey is an expert in what it takes to reach homeschool families & knows what resonates with them from a messaging perspective. I can't recommend Linsey any higher!"
Evan Bloom, Fortress Strategic Communications, LLC
“Linsey Knerl has been a trusted content generation partner for a number of years and is highly recommended...She is the consummate professional, client-centric, a great collaborator, and delivers media-ready content.”