Client Results
I help education organizations, nonprofits, and related brands better understand and reach homeschool families. Here are a few examples of client work focused on messaging, market insight, and audience-specific content strategy.
TEL Education: Building a homeschool-focused content foundation
Opportunity
TEL Education wanted to better connect with homeschool families and create a clearer message around its dual-enrollment offerings.
What I did
Over an 18-month engagement, I helped build a homeschool-focused messaging and content foundation, including a dedicated landing page, downloadable lead magnet, webinar support, social campaign development, press releases, and blog content tailored to homeschool families exploring dual enrollment and college credit.
Outcome
The work gave TEL a clearer homeschool-facing presence and stronger content visibility in both traditional and AI search, helping more families discover the program and better understand its relevance.
What this demonstrates
Audience-specific messaging, SEO-informed content strategy, and practical execution for education organizations serving homeschool families.
Anonymous global nonprofit: Evaluating the homeschool STEM market
Opportunity
A global nonprofit wanted to understand whether its current offerings and messaging aligned with homeschool families looking for STEM-related services.
What I did
I sourced 80 homeschool families, built and fielded an original survey, produced a state-of-the-market report, completed a competitive analysis, and provided strategic guidance for more intentional positioning in the homeschool market.
Outcome
The project gave the organization first-party audience insight, a clearer view of buyer expectations, and a practical framework for evaluating future strategy in the homeschool segment.
What this demonstrates
Original research, competitive analysis, and market-positioning strategy for organizations seeking stronger alignment with homeschool buyers.
Need help reaching homeschool families more effectively?
I work with organizations that want clearer messaging, stronger content, and better insight into the homeschool market.
Jessyka Coulter, Love to Learn
“She helped me by providing a viewpoint from the homeschooling side as well as by comparing .. what else is out there from other curriculums. I have already started recording my new course even though it's been less than 24 hours since our call, and that feels amazing! It's great to feel confident having a plan I know is going to work thanks to Linsey's guidance."
Russ Pickett, TEL Education
"I love collaborating with Linsey whenever our organization needs guidance & content within the Homeschool space. Linsey is an expert in what it takes to reach homeschool families & knows what resonates with them from a messaging perspective. I can't recommend Linsey any higher!"
Evan Bloom, Fortress Strategic Communications, LLC
“Linsey Knerl has been a trusted content generation partner for a number of years and is highly recommended...She is the consummate professional, client-centric, a great collaborator, and delivers media-ready content.”