Offering
Homeschool & ESA Marketing
A good product doesn’t always come across that way. Your ad may make assumptions about homeschoolers that don’t fit, or your website may leave parents wondering what they actually get for the money.
Let's fix it.
I offer ad reviews, website feedback, and consulting sessions to help you figure out what needs to change in your marketing. If you already have a campaign direction, I can write the articles and social media copy to support it. I can also work alongside your agency, giving them a homeschool perspective to inform their work.
I bring more than 20 years of homeschooling my own kids and experience writing for Fortune 500 companies to each project. You’ll get recommendations your team can use—not just a list of things you’re doing wrong.
Choose a package below based on what you need help with. Each has a defined scope, so you know what you’re paying for and what you’ll get.
Services
1
Homeschool Strategy Power Hour
A focused strategy session for education businesses reaching homeschool families.
Bring your questions about positioning, messaging, offers, outreach, or your next marketing move. We’ll work through your priorities together and identify practical next steps.
Includes a 60-minute session, a recording, and a brief recap of your top priorities.
This is a live consulting session. Advance research, website audits, copywriting, and a written strategy document are not included.
Have a specific page you want me to review before we meet? Choose the Homeschool Website Review.
2
Homeschool Website Review
Find out what one key page needs to communicate more clearly to homeschool families.
I’ll review your homepage, landing page, or enrollment page before we meet, looking at audience fit, offer clarity, parent questions, trust signals, and the next step you’re asking visitors to take.
We’ll walk through my findings together during a live 45-minute call. You’ll receive a recording and a concise action plan, including suggested changes to your headline, supporting message, and main call to action.
Includes one page and one stated conversion goal. Full-page rewriting, design, implementation, and a full-site audit are not included.
Need the revisions written for you? I can quote implementation separately.
3
Campaign Content Bundle
Turn your campaign direction into research-backed articles and supporting social content.
A done-for-you writing package for education teams that need an experienced content partner to develop the angles, handle the research, and deliver article and social media copy.
You'll get:
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Campaign-aligned topic and article-angle planning.
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Focused keyword and competitor research.
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Three long-form articles, approximately 1,200–1,500 words each.
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Nine social media post drafts adapted from the articles for one agreed platform. Copy only; graphics, video, and publishing are not included.
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One consolidated revision round per article and its accompanying social posts.
Starting at $3,200.
This package builds on an established audience, offer, and campaign direction. Positioning strategy, original interviews, extensive technical research, additional platforms, design, and publishing are quoted separately.
4
Homeschool Ad Trust Check
Before you spend more promoting your offer, get a homeschool-informed second opinion on your ad.
This focused review evaluates one Facebook or Instagram ad through a homeschool parent’s lens: the visuals, language, offer, assumptions, and proof. I’ll also check whether the linked landing page follows through on the ad’s promise.
Find out what may be creating hesitation, what deserves a second look, and what to test next.
You'll get:
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Review of one ad creative and its accompanying copy.
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A check of the connection between the ad and its landing page.
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A short recorded walkthrough explaining my findings.
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Three prioritized recommendations to share with your team or agency.
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Delivered within three business days of receiving your materials. No meeting required.
This is an audience-and-messaging review, not a technical ads audit. Campaign setup, targeting, performance analysis, full landing-page reviews, and copywriting are not included.
Jessyka Coulter, Love to Learn
“She helped me by providing a viewpoint from the homeschooling side as well as by comparing .. what else is out there from other curriculums. I have already started recording my new course even though it's been less than 24 hours since our call, and that feels amazing! It's great to feel confident having a plan I know is going to work thanks to Linsey's guidance."
Russ Pickett, TEL Education
"I love collaborating with Linsey whenever our organization needs guidance & content within the Homeschool space. Linsey is an expert in what it takes to reach homeschool families & knows what resonates with them from a messaging perspective. I can't recommend Linsey any higher!"
Evan Bloom, Fortress Strategic Communications, LLC
“Linsey Knerl has been a trusted content generation partner for a number of years and is highly recommended...She is the consummate professional, client-centric, a great collaborator, and delivers media-ready content.”