Offering
Homeschool & ESA Marketing
School just isn't the same anymore.
While we think this is a good thing, especially as it relates to the sudden explosion of homeschooling, we know that it can be difficult for brands.
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How will you pivot your brand messaging to meet the needs of today's parents and students?
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What tools are available to measure audience engagement and ensure you're keeping traffic share?
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How can you compete in the bustling home education market to ensure your product or service is top of mind?
Sometimes, the right answers aren't about branding; they are about school. That's why we offer three signature services to help you jump-start your homeschool audience success. Review the options, and select the one that's right for you!
Our Services
1
Homeschool Growth Audit
A one-week, flat-fee audit of your homeschool-facing funnel with a recorded teardown and detailed action plan you can hand straight to your team. (Learn more).
What’s included:
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Review of 1 key page + 1 supporting asset
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20–30 minute recorded teardown
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2–3 page prioritized action plan
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30-minute Q&A call with your team
Standard rate: $1250
2
Homeschool Offer Power Hour
A 60-minute Zoom session to tear down and rebuild one key asset—your sales page, ESA listing, or course offer—so it actually resonates with homeschool and ESA families.
(Learn more).
What’s included:
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60-minute live strategy session on Zoom
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Real-time teardown and rebuild ideas
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Full recording of the call
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Short written recap with top 3–5 changes
Standard rate: $500
3
Starter Content Bundle
A fixed-scope package of long-form content and ready-to-go LinkedIn posts for education and FinTech teams who want to show up consistently without managing another writer.
What’s included:
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3 long-form articles (1,200–1,500 words)
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9 LinkedIn posts repurposed from the articles
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1 revision round per article
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Topics aligned to your current campaigns
Standard rate: $3,000+
NEW for 2026!
Homeschool Talent & "Brain Drain" Strategy Session
A 60-minute Zoom session to map how homeschool students fit into your college or workforce pipeline—and identify the messaging and assets you need to keep more of that talent close to home. (Learn more).
What’s included:
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Review of 1 key page + 1 supporting asset
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60-minute live strategy Zoom
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Real-time teardown
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2–3 page prioritized action plan
Standard rate: $750
Jessyka Coulter, Love to Learn
“She helped me by providing a viewpoint from the homeschooling side as well as by comparing .. what else is out there from other curriculums. I have already started recording my new course even though it's been less than 24 hours since our call, and that feels amazing! It's great to feel confident having a plan I know is going to work thanks to Linsey's guidance."
Russ Pickett, TEL Education
"I love collaborating with Linsey whenever our organization needs guidance & content within the Homeschool space. Linsey is an expert in what it takes to reach homeschool families & knows what resonates with them from a messaging perspective. I can't recommend Linsey any higher!"
Evan Bloom, Fortress Strategic Communications, LLC
“Linsey Knerl has been a trusted content generation partner for a number of years and is highly recommended...She is the consummate professional, client-centric, a great collaborator, and delivers media-ready content.”