Offering
Homeschool & ESA Marketing
​School just isn't the same anymore.
While we think this is a good thing, especially as it relates to the sudden explosion of homeschooling, we know that it can be difficult for brands.
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How will you pivot your brand messaging to meet the needs of today's parents and students?
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What tools are available to measure audience engagement and ensure you're keeping traffic share?
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How can you compete in the bustling home education market to ensure your product or service is top of mind?
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​​​Sometimes, the right answers aren't about branding; they are about school. That's why we offer three signature services to help you jump-start your homeschool audience success. Review the options, and select the one that's right for you!
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Our Services
1
Homeschool Growth Audit
A one-week, flat-fee audit of your homeschool-facing funnel with a recorded teardown and detailed action plan you can hand straight to your team. (Learn more).
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What’s included:
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Review of 1 key page + 1 supporting asset
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20–30 minute recorded teardown
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2–3 page prioritized action plan
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30-minute Q&A call with your team
Standard rate: $750
(Intro spots: - $550)
2
Homeschool Offer Power Hour
A 60-minute Zoom session to tear down and rebuild one key asset—your sales page, ESA listing, or course offer—so it actually resonates with homeschool and ESA families.
(Learn more).
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What’s included:
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60-minute live strategy session on Zoom
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Real-time teardown and rebuild ideas
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Full recording of the call
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Short written recap with top 3–5 changes
Standard rate: $350
(Intro spots: $275)​
3
Starter Content Bundle
A fixed-scope package of long-form content and ready-to-go LinkedIn posts for education and FinTech teams who want to show up consistently without managing another writer.
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What’s included:
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3 long-form articles (1,200–1,500 words)
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9 LinkedIn posts repurposed from the articles
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1 revision round per article
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Topics aligned to your current campaigns
Standard rate: $2,000+
(Intro spots: $1,800)​
Not sure which offer fits best?
Email linsey@knerlfamilymedia.com with a sentence or two about your goals, and I’ll point you to the fastest win.
Jessyka Coulter, Love to Learn
“She helped me by providing a viewpoint from the homeschooling side as well as by comparing .. what else is out there from other curriculums. I have already started recording my new course even though it's been less than 24 hours since our call, and that feels amazing! It's great to feel confident having a plan I know is going to work thanks to Linsey's guidance."
Russ Pickett, TEL Education
"I love collaborating with Linsey whenever our organization needs guidance & content within the Homeschool space. Linsey is an expert in what it takes to reach homeschool families & knows what resonates with them from a messaging perspective. I can't recommend Linsey any higher!"
Evan Bloom, Fortress Strategic Communications, LLC
“Linsey Knerl has been a trusted content generation partner for a number of years and is highly recommended...She is the consummate professional, client-centric, a great collaborator, and delivers media-ready content.”