Offering
Homeschool & ESA Marketing
School just isn't the same anymore.
While I think this is a good thing, especially as it relates to the sudden explosion of homeschooling, I know brands often get it wrong here. It's not because their product is bad. They just don't yet understand how this audience decides who to trust.
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How will you pivot your brand messaging to meet the needs of today's parents and students?
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What tools are available to measure audience engagement and ensure you're keeping traffic share?
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How can you compete in the bustling home education market to ensure your product or service is top of mind?
Homeschool families vet everything before they buy. My 20+ years inside this market taught me exactly how that trust gets earned, and lost. That's why I offer four flexible options to help you jump-start your homeschool audience success.
Services
1
Founder/Advisory Support
Best for founders who want hands-on guidance to work through messaging, content planning, launch ideas, or homeschool marketing strategy. This is a collaborative option for people who want more than a one-time call but aren’t ready for a full content package.
What’s included:
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2 hour-long sessions over Google Meet
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Full transcript, video, and meeting notes
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Takeaways and action plans from each session
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2 weeks of email support for followup questions
Investment starts at $1,000+
2
Homeschool Strategy Power Hour
A focused working session for founders who need clarity, messaging help, content direction, or a second brain. This is a great fit if you already have ideas but need help refining them into something usable, or want to workshop an existing landing page or offer in real-time.
What’s included:
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60-minute live strategy session on Google Meet
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Full recording of the call
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Short written recap with top 3–5 takeaways
Investment starts at $400
3
Starter Content Bundle
A fixed-scope package of long-form content and ready-to-go LinkedIn posts for education and FinTech teams who want to show up consistently without managing another writer. This is a done-for-you package.
What’s included:
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Keyword, competitive, and LLM results research
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3 long-form articles (1,200–1,500 words)
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9 LinkedIn, Facebook, or other social posts repurposed from the articles
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1 revision round per article
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Topics aligned to your current campaign
Investment starts at $2,700+
NEW for 2026!
Homeschool Talent & "Brain Drain" Strategy Session
A 60-minute Zoom session to map how homeschool students fit into your college or workforce pipeline—and identify the messaging and assets you need to keep more of that talent close to home.
What’s included:
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Review of 1 key page + 1 supporting asset
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60-minute live strategy Zoom
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Real-time teardown
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2–3 page prioritized action plan
Investment starts at $750
Jessyka Coulter, Love to Learn
“She helped me by providing a viewpoint from the homeschooling side as well as by comparing .. what else is out there from other curriculums. I have already started recording my new course even though it's been less than 24 hours since our call, and that feels amazing! It's great to feel confident having a plan I know is going to work thanks to Linsey's guidance."
Russ Pickett, TEL Education
"I love collaborating with Linsey whenever our organization needs guidance & content within the Homeschool space. Linsey is an expert in what it takes to reach homeschool families & knows what resonates with them from a messaging perspective. I can't recommend Linsey any higher!"
Evan Bloom, Fortress Strategic Communications, LLC
“Linsey Knerl has been a trusted content generation partner for a number of years and is highly recommended...She is the consummate professional, client-centric, a great collaborator, and delivers media-ready content.”