Offering
Homeschool & ESA Marketing
School just isn't the same anymore.
While I think this is a good thing, especially as it relates to the sudden explosion of homeschooling, I know brands often get it wrong here. It's not because their product is bad. They just don't yet understand how this audience decides who to trust.
-
How will you pivot your brand messaging to meet the needs of today's parents and students?
-
What tools are available to measure audience engagement and ensure you're keeping traffic share?
-
How can you compete in the bustling home education market to ensure your product or service is top of mind?
Homeschool families vet everything before they buy. My 20+ years inside this market taught me exactly how that trust gets earned, and lost. That's why I offer four flexible options to help you jump-start your homeschool audience success.
Services
1
Founder/Advisory Support
Best for founders who want hands-on guidance to work through messaging, content planning, launch ideas, or homeschool marketing strategy. This is a collaborative option for people who want more than a one-time call but aren’t ready for a full content package.
What’s included:
-
2 separate hour-long sessions over Google Meet
-
Full transcript, video, and meeting notes
-
Takeaways and action plans from each session
-
2 weeks of email support for follow-up questions
Investment starts at $1,000+
2
Homeschool Strategy Power Hour
A focused working session for founders who need clarity, messaging help, content direction, or a second brain. This is a great fit if you already have ideas but need help refining them into something usable, or want to workshop an existing landing page or offer in real-time.
What’s included:
-
60-minute live strategy session on Google Meet
-
Full recording of the call
-
Short written recap with top 3–5 takeaways
Investment starts at $350
3
Starter Content Bundle
A fixed-scope package of long-form content and ready-to-go LinkedIn posts for education and FinTech teams who want to show up consistently without managing another writer. This is a done-for-you package.
What’s included:
-
Keyword, competitive, and LLM results research
-
3 long-form articles (1,200–1,500 words)
-
9 LinkedIn, Facebook, or other social posts repurposed from the articles
-
1 revision round per article
-
Topics aligned to your current campaign
Investment starts at $1,700+
NEW for 2026!
Homeschool Ad Trust Check
This focused review evaluates your Facebook and Instagram ad creative through a homeschool parent’s lens: the visuals, language, offer, assumptions, proof, and connection between the ad and the landing page. Learn what's undermining trust and what to test next.
What’s included:
-
Review of ad creative/messaging
-
30-minute live strategy Zoom
-
Agency-ready recommendations
Investment starts at $195
Jessyka Coulter, Love to Learn
“She helped me by providing a viewpoint from the homeschooling side as well as by comparing .. what else is out there from other curriculums. I have already started recording my new course even though it's been less than 24 hours since our call, and that feels amazing! It's great to feel confident having a plan I know is going to work thanks to Linsey's guidance."
Russ Pickett, TEL Education
"I love collaborating with Linsey whenever our organization needs guidance & content within the Homeschool space. Linsey is an expert in what it takes to reach homeschool families & knows what resonates with them from a messaging perspective. I can't recommend Linsey any higher!"
Evan Bloom, Fortress Strategic Communications, LLC
“Linsey Knerl has been a trusted content generation partner for a number of years and is highly recommended...She is the consummate professional, client-centric, a great collaborator, and delivers media-ready content.”