About Linsey
With 16+ years in branded content and 24 years homeschooling six kids, I know this market from the inside out.
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I've applied my knowledge across industries from senior health to fintech, and now I focus it on making the tools, programs, and products homeschool families actually use work better for their lives.
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When I'm not auditing landing pages or running parent focus groups, I'm on stages like FinCon and SXSW, on podcasts like CLT Anchored and the Tom Barnard Show, and in expert panels alongside the top alternative education leaders.
Inside the Market (Not Just Studying It)
I've been homeschooling since 2004, that's four kids through to college, and two still actively learning at home. My strategy reflects what today's homeschool parent actually wants, instead of what the data from three years ago suggested.
Speaker & Thought Leader
My body of work has put me in front of audiences who need to understand this market, including founders, educators, and parents navigating it themselves. I've been a vetted speaker at SXSW, FinCon, MarkeTech, Midwest Travel Conference, and FreedomFest. As a Simon & Schuster-published author and a frequent podcast. radio, and news guest, I speak the language of homeschoolers and share educational truths widely with global audiences.
Earned Media & Journalism Credentials
The dual understanding of both buyer and brand is backed by over a decade of professional media work across some of the most recognized names in publishing and marketing content. My work has been featured as earned placements in Better Homes & Gardens, All You, Woman's World, Reader's Digest, and TIME (not paid ones). For over a decade, I've also produced branded journalism for American Express, HP, Walmart, and others, giving me fluency in every stage of the content cycle from ideation through execution.
Brand & Influencer Experience
That insider perspective also shapes how I understand the relationship between brands and the families they're trying to reach. I was an original Walmart Mom influencer and shaped brand campaigns for Sharpie, Energizer, ConAgra, MegaBloks, and other household brands. I've also hired and managed influencers from the brand side. That dual perspective is rare in this space, and it means I understand both what families respond to and what brands need to see in return.